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About Us

We are a manufacturer of new materials for home decoration,

 covering the entire industry chain

  • 2004 year

    The company was established in

  • 70000 ㎡

    Company footprint

  • 1000 people

    Company technical personnel

  • 1000 family

    National cooperative clients

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Honsoar New Building Material Co., Ltd.

Honsoar New Building Material Co., Ltd. was founded in 2004 headquartered in Shouguang, Shandong, and with production bases in Shuyang, Jiangsu, Xianning, Hubei, Malaysia, Cambodia and other places. The two wholly-owned subsidiaries are national high-tech enterprises, individual champion enterprises of manufacturing industry in Shandong Province.......

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Our strengths
  • professional team

    professional team

    Being able to maintain a competitive advantagein a rapidly developing market environment.
  • High quality product service

    High quality product service

    Having strong competitive advantages and sustainable development potential.
  • Innovation leading

    Innovation leading

    The company is constantly seeking innovation and breakthroughs in the industry.
    • News Center
  • COMI Project Department: Launches new media operations to inject new momentum into market expansion.

    COMI Project Department: Launches new media operations to inject new momentum into market expansion.

    Recently, COMI Whole-Home Customization, under the company's portfolio, has seized the digital trend in home consumption by officially launching a new media operation strategy centered on Douyin, Xiaohongshu, and the WeChat ecosystem. This initiative opens new pathways for brand communication and market expansion.As a key regional home decoration service brand developed by HONSOAR, COMI Whole-Home Customization leverages the company's industry expertise. With solid capabilities in innovation and R&D, supply chain integration, delivery assurance, and manufacturing, it provides high-quality and efficient whole-home customization solutions to renovation design companies, designers, and end-users, laying a solid foundation of quality for new media communication. Targeting the online decision-making habits of younger demographics, COMI has built a content matrix based on "scenario resonance + professional output," addressing user pain points such as style coordination ...

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  • The company conducts special training on risk prevention and control in sales contracts.

    In order to mitigate risks associated with sales contracts, the Office specially invited Wu Kai, a lawyer from Shandong Guoyue Qiancheng Law Firm, to conduct a training session on December 3. The training, themed "Practical Risk Prevention and Control in the Full Process of Sales Contract Management," provided all business personnel with a professional and practical legal "toolkit," empowering the sales team to strengthen their risk defenses in complex market negotiations. All sales staff of the company participated in this training.During the training, Lawyer Wu Kai closely aligned with HONSOAR’s business characteristics, using recent typical sales contract dispute cases in the industry as a starting point to intuitively analyze the core role of risk prevention and control in business operations. This quickly resonated with the trainees. Focusing on the contract drafting process, which sales personnel frequently encounter in their daily work, Lawyer Wu emphasiz...

  • Charting the Course, Forging Consensus: Mapping the Future and Embarking on a New Journey — The Company’s 2026 Strategic Seminar Successfully Concluded

    To accurately assess the industry market landscape, align development strategies, and scientifically chart the strategic development blueprint for 2026, the company convened its 2026 Strategic Seminar on November 23. The company's Chairman, along with heads of various business regions and divisions, attended the meeting, jointly offering insights and suggestions for the company's growth.The seminar closely followed the core theme of "Setting Clear Goals and Building Consensus." It delved into key topics such as the market environment and strategic objectives, featuring a well-structured agenda with a sharp focus. Heads of each business unit conducted thorough market environment analyses for their respective product types. Using detailed data and case studies, they systematically outlined industry trends, competitive dynamics, and potential opportunities and challenges, providing a solid data foundation for subsequent strategy formulation. To facilitate strategy implem...

  • Two New Products from HONSOAR Receive National-Level Authoritative Certification.

    On November 24, in accordance with theManagement Measures for New Product Appraisal of China Forest Products Industry Association, the New Product Appraisal Committee organized by the association conducted a professional evaluation of two innovative products spearheaded by Shandong HONSOAR Decorative Materials Co., Ltd. The results were significant, fully demonstrating the company's technological strength and innovative leadership in the decorative materials sector.The "Visible Light Photocatalytic Antibacterial and Antimold Decorative Overlay Paper," jointly developed by the company in collaboration with Shandong Academy of Forestry, Beijing Forestry University, University of Science and Technology Beijing, and other institutions, was appraised as reaching an internationally advanced level. Another product, the "Visible Light Photocatalytic Antibacterial and Antimold Impregnated Overlay Paper Finished Artificial Board," developed in cooperation with multiple re...

    • Postal Code：262700

    Phone：+86-0536-5678886

    Address：678 Fuji Street, Shouguang City, Shandong Province

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