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About Us

We are a manufacturer of new materials for home decoration,

 covering the entire industry chain

  • 2004 year

    The company was established in

  • 70000 ㎡

    Company footprint

  • 1000 people

    Company technical personnel

  • 1000 family

    National cooperative clients

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Honsoar New Building Material Co., Ltd.

Honsoar New Building Material Co., Ltd. was founded in 2004 headquartered in Shouguang, Shandong, and with production bases in Shuyang, Jiangsu, Xianning, Hubei, Malaysia, Cambodia and other places. The two wholly-owned subsidiaries are national high-tech enterprises, individual champion enterprises of manufacturing industry in Shandong Province.......

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Our strengths
  • professional team

    professional team

    Being able to maintain a competitive advantagein a rapidly developing market environment.
  • High quality product service

    High quality product service

    Having strong competitive advantages and sustainable development potential.
  • Innovation leading

    Innovation leading

    The company is constantly seeking innovation and breakthroughs in the industry.
    • News Center
  • COMI Project Department: Launches new media operations to inject new momentum into market expansion.

    COMI Project Department: Launches new media operations to inject new momentum into market expansion.

    Recently, COMI Whole-Home Customization, under the company's portfolio, has seized the digital trend in home consumption by officially launching a new media operation strategy centered on Douyin, Xiaohongshu, and the WeChat ecosystem. This initiative opens new pathways for brand communication and market expansion.As a key regional home decoration service brand developed by HONSOAR, COMI Whole-Home Customization leverages the company's industry expertise. With solid capabilities in innovation and R&D, supply chain integration, delivery assurance, and manufacturing, it provides high-quality and efficient whole-home customization solutions to renovation design companies, designers, and end-users, laying a solid foundation of quality for new media communication. Targeting the online decision-making habits of younger demographics, COMI has built a content matrix based on "scenario resonance + professional output," addressing user pain points such as style coordination ...

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  • Mobilize for a New Chapter, Boost Skills Through Competition —— HONSOAR Holds Post-Holiday Training & Skills Competition

    With the Year of the Horse kicking off a new journey, now is the time to strive ahead. On February 23 (the seventh day of the first lunar month), HONSOAR grandly held the Post-Holiday Training and Skills Competition under the theme of “Mobilize for Battle, Start the Year with Full Engagement”. Adopting an integrated model of “theoretical training + business simulation + skills competition + oath-taking rally”, the event aimed to promote performance through training and enhance capabilities through competition, gathering momentum for the company’s high-quality development in 2026 and strengthening its talent foundation.The training covered senior executives, middle managers and all sales elites of the company, with two specialized sessions for Sales and IE respectively. The training content was closely aligned with corporate strategy, including core courses such as strategic communication, functional authorization, customer-centricity, IPD concepts, and AI empowerment. The Sales ...

  • Hongyi Theater of Operations Shines at KBIS Show in the U.S., Accelerating Global Layout

    From February 17 to 19 (Eastern Time in the U.S.), the Kitchen & Bath Industry Show (KBIS), one of the world’s top events for the kitchen and bathroom industry, was grandly held in Orlando, Florida. HONSOAR Hongyi Theater of Operations made a high-profile appearance with a variety of innovative products, joining more than 650 exhibitors and over 50,000 professional visitors from around the world to celebrate the event, demonstrating the strength and style of Made in China on the international stage.As one of the world’s largest kitchen and bathroom exhibitions, KBIS 2026 covered an exhibition area of over 110,000 square meters and gathered numerous world-renowned brands, serving as a key barometer of global industry trends. After a three-year interval, the exhibition moved from Las Vegas to Orlando for the first time, aiming to further penetrate the Southeast North American, Caribbean and Latin American markets. Hongyi Theater of Operations seized this strategic opportunity with ...

  • Deep Roots in Southeast Asia, Empower Globalization ——HONSOAR Shines at Malaysia International Furniture Fair

    From March 4 to 7, the 32nd Malaysia International Furniture Fair (MIFF 2026) grandly opened in Kuala Lumpur. As one of the largest furniture fairs in Southeast Asia and among the world’s top ten, it attracted around 20,000 professional buyers from 140 countries and regions worldwide to discuss new opportunities for industry development. Attaching great importance to this exhibition, HONSOAR sent a business team from the Hongyi Theater of Operations with its core products and innovative designs to make a high-profile appearance. By showcasing premium products and diversified solutions, the company demonstrated its brand strength, actively expanded into the Southeast Asian and global furniture markets, and embarked on a new journey of brand globalization.With thorough preparation and careful planning, the company’s booth became one of the highlights of the fair, featuring a simple and elegant design as well as fashionable and novel surface finishes. The exhibited products integr...

    • Postal Code：262700

    Phone：+86-0536-5678886

    Address：678 Fuji Street, Shouguang City, Shandong Province

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