COMI Project Department: Launches new media operations to inject new momentum into market expansion.

Recently, COMI Whole-Home Customization, under the company's portfolio, has seized the digital trend in home consumption by officially launching a new media operation strategy centered on Douyin, Xiaohongshu, and the WeChat ecosystem. This initiative opens new pathways for brand communication and market expansion.

As a key regional home decoration service brand developed by HONSOAR, COMI Whole-Home Customization leverages the company's industry expertise. With solid capabilities in innovation and R&D, supply chain integration, delivery assurance, and manufacturing, it provides high-quality and efficient whole-home customization solutions to renovation design companies, designers, and end-users, laying a solid foundation of quality for new media communication. Targeting the online decision-making habits of younger demographics, COMI has built a content matrix based on "scenario resonance + professional output," addressing user pain points such as style coordination and design installation. Innovative activities such as "Member Factory Open Days" and "Free Model Home Recruitment" have been introduced, driving sustained growth in live-streaming engagement.

To achieve a seamless "traffic-conversion" cycle, COMI has established an "online inquiry + offline experience" service system. After online consultations, local partners are quickly matched to provide services such as free on-site measurement and customized solutions. Combined with the "direct supply from source factories" model, intermediate costs are reduced, balancing service standardization and high cost-effectiveness. Data shows that since the launch of new media operations, online inquiries have increased by 120% month-on-month, with 20% of inquiry users having completed offline signings, demonstrating significant word-of-mouth effects.

As industry competition intensifies, the COMI Project Department will next leverage HONSOAR's comprehensive strength across the entire industry chain. By breaking through with new media strategies, it aims to efficiently convey brand value, inject new momentum into the company's development, and support its leapfrog growth.