In 2023, the Strategy and Marketing Center will focus on the mission of "formulating corporate strategy, coordinating business management, and building a marketing iron army" to promote each business unit to achieve performance goals.

Carry out in-depth brand building. Do a good job in the company's brand planning, actively look for external high-quality resources, do a good job in the maintenance and operation of the online promotion platform and background support such as sample books, samples, websites, etc., so as to realize the transformation from "operating products" to "operating brands", enhance the company's brand equity, and let the brand create real value.

Continue to do a good job in customer upgrades. By clarifying customer portraits, confirming target customers, optimizing customer structure, encouraging the development of first and second priority customers, and strengthening customer relationship maintenance support. Propose marketing strategies, follow up and evaluate the effectiveness of order management, change consumer attitudes, and promote product sales.

Ensure the implementation of the business plan. Conform to the market situation, reasonably formulate the company's marketing strategy, guide each theater to formulate an annual business plan, regularly supervise, and carry out strategic correction to ensure the implementation of goals.

Continue to do a good job in training and empowerment. With the help of the company's business school and other training resources, the salesman conference is organized every month to train sales skills, and through the qualifications and incentive programs of the salesman, improve the customer development manual, build a marketing army, and enhance the combat effectiveness of the marketing team.

In the new year, the Strategy and Marketing Center will continue to be customer-centric, respond quickly to customer needs, achieve customers, continue to create value for customers, and help the company's marketing to open up a new situation.