"The 6th decorative paper and decorative panel custom home industry chain development summit" was held on November 29 in Qingyuan, Guangdong grand occasion, the occasion of the meeting, Huiya media fortunate interview with Shandong Dong Hong Hong Decoration Materials Co., Ltd. General Manager Liu Faqi, Market Development Manager Mr. Li Guanghuan, in their interpretation, a taste of the unique charm of Dongyu Hongxiang.

Interview guests:

Shandong Dongyu Hongxiang Decoration Materials Co., Ltd.

Liu Faqi, general manager (in the picture)

Market Development Manager Li Guanghuan (left)

Understand Dongyu Hongxiang

Dongyu Hongxiang New Materials Technology Co., Ltd., headquartered in Shouguang City, Shandong Province, has more than 1,200 employees. It is a leading enterprise in the production of cabinet materials in China, the largest manufacturer of molded door panels in China, and the largest panel manufacturer in Shandong Province. Administered decorative materials company, cabinet materials company, Heze plywood company, Shuyang decorative materials company, import and export trading company, logistics company, Beijing, Shanghai and other subsidiaries. In Shandong, Jiangsu, Shanghai and other places built a production base in the United States, Hong Kong and Africa to set up branches and offices, formed a global production supply and marketing and technical guidance service system. Dongyu Hongxiang product line covers decorative paper, wood-based panels, cabinets and other home materials industry chain. Its decorative paper, cabinet door were awarded China's top ten brands. And participate in the preparation of China's national "Home Decoration Industry Technical Standards (whole house custom products)."

As the interview object - Shandong Dongyu Hongxiang Decoration Materials Co., Ltd., Main printing paper, melamine dipped paper, honsoar.com/pages_64">particle board and other businesses, for the downstream business delivery of quality materials, and in the service object, Dongyu Hongxiang decoration Material companies and headquarters-based customer-centric services are different, mainly product-centric, through independent research and development and strict quality control system, the introduction of high-end talent and other coup, to establish a firm foothold with the power transmission.

Analysis · Equipment update and capacity expansion

In recent years, Dongyu Hongxiang purchased a large number of automated, intelligent production equipment, expansion for the enterprise to bring development space. In 2013, Dongyu Hongxiang first introduced the Wincona plastic injection molding machine in Germany, boosting the production of plastic to the forefront of the nation and at the same time making up for the gap in the large format of China's plastic printing. Large, Haier and other well-known real estate agency service even more handy, and achieved very substantial gains.

So far, Dongyu Hongxiang has the best printing presses, particleboard production line, Germany Wincona plastic equipment, dipped line upgrade, the company also invested 12 million last year, launched a full-automatic melamine dipped Paper production line to match the industry's best standards for their own research and development of new products to tap the greater potential for development. "Many people think that the brand is equal to the cost, but Dongyu Hongxiang think the brand is equal to streamline the process and strict management, including strict production processes and process control." Liu Faqi, general manager introduced.

Equipped with fully automated production lines, will be able to completely respond to the pace of Industry 4.0? In actual fact, the rational Dongyu Hongxiang adapt to the actual needs of enterprises intelligent machines, not only the introduction of Germany, Japan and other imports of high-end equipment and instruments, of course, there are domestic machines, with high precision Chinese and Western mix to promote the weight of products. They think: only the right choice is the best.

Some people say that large-scale industrial production runs counter to the customization of small quantities. Therefore, while all industries are using automated production, a handful of enterprises have returned to full custom craftsmen's feelings. During the interview, Liu told reporters: "Actually, there will be contradictions between mass production and ingenuity and customization. However, there is a contradiction between the two. This should exist in the order of development, , Then a large-scale mass production is followed by intelligent production, which is a business step by step up the process.When the above links overlap, Dongyu Hongxiang will use standardization, process to resolve conflicts, so that the brand show Out of ingenuity to create the strength. "

In the view of Liu Faqi, mass production and personalized customization exactly complement each other, the core of customization is to use refined research and development, industrial mass production to meet individual needs. So how to use accurate CNC production, reduce the rate of manual errors, the same is the originality of the output of an indispensable homework. Dongyu Hongxiang outstanding standardization, interchangeability, flexibility, to create a customized furniture solutions, from the design, materials solutions, marketing programs, through standardized, interchangeable, flexible design, to bring customers High-quality, low-cost, easy to manage the convenience of product components rely on the complete set of automation equipment and standardized processes, high precision, good quality; professional division of labor is clear and efficient low-cost.

Targeting both technology and environmental protection

Behind the R & D level increased year by year, the natural can not be separated from the selection of highly sophisticated talent. Mr. Liu said that since last year, Dongyu Hongxiang invested heavily in major institutions and well-known training and consulting agencies to enhance the strength of its core businesses. Secondly, Dongyu Hongxiang and well-known domestic institutions of higher learning and research institutions , Such as Nanjing Forestry University, Beijing Forestry University, Beijing Institute of Printing, China Institute of Printing Technology and other close school-enterprise cooperation has now established a Nanjing Forestry University production and research base and postgraduate practice teaching base; and set up a custom Home Industry Technology Innovation Strategic Alliances, focusing on product design and development and standards development, research and implementation of major issues on the ground, to create product design, technology, marketing application in one of the supporting standardization system, from concept to the drawings, from drawings to Trial production, from trial production to mass production flow, standardization operation, and with Germany, Austria and other famous enterprises reached a strategic alliance and technology research and development community, to better serve to meet customer needs. Next year, the company will also step up its efforts to establish a whole-product R & D center that integrates design, technology, small test, pilot test and laboratory test. Through multiple R & D and output, it will perfect the product range of Dongxiang Hongxiang Technology level.

Technology professionals in colleges and universities have always been very popular. After 80 and 90, they gradually ascend to the stage of history. These new and new people bring fresh vitality to business expansion. Li Guanghuan manager said with a smile, Dongyu Hongxiang people are basically 80, the trend of the tentacles will be relatively sensitive, in the future, businesses will be more young people in contact with, to understand the needs of young consumers, to produce can tease their heart product.

To adapt to the trend of environmental protection, have more development possibilities. Dongyu Hongxiang plant since 2004, we uphold the concept of environmentally friendly production. Dongyu Hongxiang devoted more than 100,000 water-film dedusting and sewage treatment to the initial use of boilers in the thermal center, and remained highly conscious of the call to respond to environmental protection. In the country on the strict control of pollution sources today, Dongyu Hongxiang has long been the boiler, coal and other production methods rectified, switch to the use of environmentally friendly natural gas equipment to meet the national environmental requirements.

Focus · Good product will speak itself

Then, Manager Li Guanghuan told reporters that a lot of custom home's leading enterprises have been Dongxiang Hongxiang cooperation, such as I Le, Youfei, Sofia, etc., and next year the company will be in the ecological board of paper and furniture research and development of paper on the merits of hard work , And Dongyu Hongxiang is willing to show the latest R & D results to our customers, and seek long-term opportunities for cooperation, mutual benefit can achieve a win-win situation, therefore, willing to share Dongyu Hongxiang has been recognized as a model business.

It is understood that Dongyu Hongxiang 60% of the performance, turnover came from Dongyu Hongxiang's foreign trade. At present, Dongyu Hongxiang has established stable cooperation with enterprises in 71 countries and regions. They combine the two modes of development, "going out" and "bringing in", to deliver products to enterprises. In the brand building, Dongyu Hongxiang to "make the cabinet supplier of brand materials" for the development of positioning, wardrobe has been exported for the output of products and cabotency, step by step growth, so that Dong-hung Hong Xiang people realized that "good Product itself, "the true meaning, through the good reputation among customers, the Dongxiang Hongxiang brand image up.

In addition, as a member of the professional committee of decorative paper and veneer of China's Forest Products Industry Association, Dong Xiang Hong Xiang always actively participated in a series of activities of the special committee, learned 100 exchange directors through exchange and study and made positive speeches at the summit , Promote their own industries. After they are unwilling to promote effective industrial chain exchange, they have made great strides in deepening multi-level cooperation and exchange in many fields by deepening mutual understanding and deepening the diversification of spark collisions and further promoting customized home furnishing Prosperity of the industry!

postscript:

"Good can not be bad, really can not leave" is Dongyu Hongxiang's slogan, a short cross can be seen Dongyu Hongxiang creative ingenuity full of confidence. In the 13 years of development, from a small enterprise that originally only had 30, and has grown to more than 1,200 people today, behind the incremental development is inseparable from the enterprise's efforts. From scratch, from scratch to refreshing the exclusive East Yu Hongxiang people speed, 2018 on the occasion of the arrival of Huiya Media wishes the old friend can capture a more fruitful!