Even at the beginning of the year, but also did not think of the situation in 2015 will be so bad, said last year, the home market is cool, but from the current point of view, this year's market will be more than last year." Fubon furniture beauty products Deputy General Manager Chen Zhengyu in an interview in the September Shanghai Furniture Fair, said that such a sentence. Although the dialogue is only for the current American furniture market, but also to a certain extent reflects the grim situation of the home market in 2015.

　　With the real estate market freeze, and gradually the mainstream trend of rational consumption, coupled with the impact of the Internet business, once a "demand" Home Furnishing industry has also ushered in the development of the bottleneck. How can this industry adversity breakout success, be placed in front of many enterprises "stumbling block".

　　"Innovation" under the first productive force

　　"Era in the development of consumer demand with the development of the times changing, the demand will be diversified development. To meet the needs of the consumers, enterprises must in product innovation efforts to develop new products to meet consumer demand, the only way to win the market; and if there is no new product backing, a brand will soon lose its vitality in the market, the brand influence will gradually be eliminated and failure." In the view of bedding mousse President Yao Jiqing, innovation is the core competitiveness of an enterprise can sustainable development and progress.

　　But "how to innovate" is also the biggest problem. In the opinion of the deputy general manager of marketing center Sophia Lv Xianhong, modern quality of life have become increasingly demanding, only in the product and design efforts and try to innovate, to meet customer needs in all aspects, to be able to really have a foothold in the grim situation of the market.

　　But agrees and is not only the enterprise of Southern China area. In October 9, 2015, sponsored by the Shandong Provincial Furniture Association, Honsoar technology company in Shandong hosted the 2015 cabinet committee meeting and wardrobe in Shandong Province, Shouguang city. At the meeting, Shandong House Association chairman Niu Guangxia strongly praised the importance of the use of new materials for the development of the industry, innovation will think is the trend of future development of the industry; and after President Qi Yong in the depth of the wardrobe cabinet analyzes the present situation of Shandong's cabinet wardrobe industry, constantly stressed the importance of "innovation". In his view, product innovation is the soul of the enterprise can continue to develop.

　　Shandong Home Association Annual Meeting

　　But Mr Chairman Sun Guanjun Honsoar, has been emphasizing the importance of innovative products for the development of enterprises, in his view, Honsoar because it is always adhere to the "innovation driven" route, to occupy a strong position in the fierce market situation.

　　Committed to the scale and innovation to create a classic industry

　　So how can we put the "product innovation" into effect? Sun Guanjun's new conference Honsoar afternoon gave us an answer.