This year, we focus on the market and the potential customer needs, to break the traditional thinking, have successfully developed a high light dip tape, high light thin veneer, multilayer board set line, high simulation veneer, veneer door, open paint high light matte molded door, wood door board, piano paint wall panels, 3D package film board all kinds of sophisticated products, to meet customer needs at different levels, some products to fill the gap, has been highly recognized by industry experts and industry, which is a direct benefit brought by product innovation. Innovation is increasingly becoming an internal driving force for the development of the furniture industry.

　　When it comes to innovation, a lot of people think that we should engage in big creation, big invention, but also some people think that innovation is only an expert level people can do, but in reality. In October 2014 the company reported, we published the front page article "innovation innovation situation", innovation behavior of furniture factory engineer Li Fengguang and Shuyang maintenance company leader Zhu Zhihua this paper reported that their actions are improving the behavior of subtle, subversive behavior, is not our imagination creation behavior, so that as long as it is, by subtle improvements to reduce labor intensity, improve work efficiency, reduce production cost, promote the quality of work and product quality are innovative. All our work is not a problem that is level is not enough, this is mainly because we are complacent, lack of innovative thinking, just rely on the traditional thinking and management mode to.

　　Home Furnishing industry "full house custom" concept for us to put forward higher standards and requirements, customer needs not only at the product level, more extended to the spiritual and cultural level, therefore, we should not only develop new products, but also rely on innovation to drive the market, customer satisfaction, increase profitability. Product innovation focus is to enhance the product premium capacity, according to the actual needs of target customers and potential demand, determine the differentiation features of enterprise products, upgrading from raw materials, equipment innovation, process improvement and refinement of management, constantly updating and developing new and better products, the market integration of other similar products absorption characteristics, constantly surpass the product features, increase the technological content of products, innovative elements and high added value. Especially on the market blank of product development, is committed to providing a wonderful wedding dress for the cupboard enterprises, promote the industrialization of research results, build a new technology demonstration base, new product development and promotion base, enhance the overall strength of the development.

　　Market innovation is mainly aimed at the overall market positioning, product, channel strategy, marketing communication (brand, advertising, public relations and promotion, etc.) to achieve the plight of market effect or maximize the sales breakthrough innovation. The main analysis is clear who are our customers? What do customers think is most valuable to them? How can we provide the customer with the right cost? This requires us to grasp the market demand, to achieve insight into the opportunities; to own anatomy, anatomic rivals, opponents found strengths and weaknesses, do have itself. In this premise, fully consider the fashion personality needs of customers, starting from the use value of the product, in the production process, humanized design, practical and durable, easy to care, convenient cleaning work, also enhance the product culture personality and brand emotional value, reflect the customer's attitude to life and living, finally have a better performance in providing value for customers.

　　Business model innovation is to the success of the existing business model elements to change, to solve the "what" and "how to do" two big problems, on the one hand, we not only grasp the product and market facilities, but also to provide more scientific and detailed decoration scheme for enterprises to become their staff consultant, furniture sales and Jiezhuang Management integration, at the same time, to the whole house, customized integrated Home Furnishing aspects of development, accelerate the furniture industry design, production, installation, sales and service supporting the integration of customized services, improve customer satisfaction and brand loyalty. On the other hand, we must continue to strengthen with the domestic well-known brand cabinets manufacturers cooperation, relying on technology and imported high-end heavy equipment, strong R & D strength, advanced, establish a strong brand and channels of cooperation to achieve win-win cooperation. Third, to make full use of good communication and cooperation, the government department in charge of the enterprise, in charge of Branch Bureau, industry associations, optimization and integration of enterprise resources, accelerate industrial internal integration, guide the downstream enterprise product correlation strong strategic partnership to stabilize supply and establish product profit mechanism, enhance their ability to resist market risk.

　　Management innovation is to change the process of optimizing management. Now we implement the ERP system is to sort out and improve the curing process, so that the management of the formation of a standardized and efficient unified system, and then continue to improve, and ultimately the formation of management. To this end, first put the system process of the original and now the working conditions of thorough analysis, scientific judgment of whether it can influence the core competitiveness of the play, and then analyze the system of the existing standards and procedures, make full use of accumulated knowledge and experience, the development of new resources will flow in all aspects organically together, close cooperation relationship between each other, to find out the value added work, eliminating unnecessary and repetitive work, reduce the delay of the links between the standard system; process to match with the reality of the situation, not conservative, die plate rigidly applied, not the feel and touch, the standard system development process, can not only stay in the on the surface, to keep pace with the times to implement innovation, to process management as the core of the implementation of process reengineering, reflect the post system, work goal, work in process As the performance content, curing the core business processes, identify key nodes, highlighting the interface management processes across departments and functions, change the functions of management, process nodes and process closed-loop problems, ensure the management process oriented business goals, business process oriented market and customers, to enhance the process efficiency. 

　　The development of enterprises has a long way to go. The realization of enterprise development, we must firmly grasp the market trends, and constantly develop new products, to create a new pattern, each of our staff only innovative ideas, the improvement is reflected in every nuance, we will become the best partner of global enterprise should of course cabinet.