By July 8, 2016, the National Federation of furniture industry association, China cibf jointly organized the "100 plan of the 2016 leading custom customized China (Guangzhou) Home Furnishing Industry Forum" was held in Guangzhou Shangri-La hotel. As the Home Furnishing service system "Custom 100" plan leading members of the unit, Honsoar new Mstar Technology Ltd invited to attend the annual event.

    Room world: Hello, Sun Dong. As a supplier of furniture enterprises in Shandong, Guangdong, the end of the consumer side of your company may be less. Could you please briefly introduce your company?

    Sun Dong: as the cabinet materials industry chain production enterprises -- the new Mstar Technology Ltd Honsoar, development in the furniture industry, material positioning terminal, to provide professional support for the ultimate service terminal furniture manufacturers. The furniture manufacturing enterprise service terminal based on research and strive to build the Honsoar high-end products, from each link, each production process to product inspection and packaging line of the whole process are in strict accordance with international standards. From every product out to Honsoar, a good interpretation of sales, design, installation, customer needs and ideas, to provide comprehensive services for the ultimate customers, create more value for customers and moved.

    The real world: one of the highlights of this year the Guangzhou fair is cross-border, integration, and the forum theme is "dialogue and cooperation. Home Furnishing custom industry", how do you think of the development trend of the industry in the "industrial chain"?

    Sun Dong: now we are talking about cooperation, there are cross-border, there are driving the industry chain. Any enterprise, it is impossible to do a good job in all aspects, but it can be done in a certain part of the first, and then we form a good business alliance, and ultimately achieve collaboration and win-win. We do things alone, the scale of production capacity, the quality is no problem; we in the domestic market well, first of all, to develop well, we create designers not only for Chinese, but also for the western world, the whole process of the information production, standardized management, now we need to do is docking with our brand, cutting-edge innovation technology and concept, and downstream customer resource integration, integration system, the advantages of our background, to help the domestic furniture manufacturing enterprises into terminal brands, we are good at to achieve the ultimate, put to the customer's products to achieve maximum value for customers.

    Room world: you just talked about your company to do export, production capacity, quality, no problem; domestic sales, design and research and development is also ready. That from the traditional mass production to customized production, your company is ready to do?

    Sun Dong: we had to do outside the single Honsoar, so it is very powerful in the equipment, completed 3 industrial information system. Now feel, batch and custom, no obvious boundaries. Customized to complete the flexible production, production capacity is not only embodies the scientific management methods, but also in the hardware. Now our production equipment is equivalent to a noble manufacturing center, a full set of equipment imported from Germany Homag Italy Gabbiani sealing machine, cutting plate center, Morbidelli drilling center, SCM machining center, Singapore Licnar vacuum system. In 2013 the company invested heavily in the introduction of the world's leading China's only German Wen Connor 3D full length of up to 96 meters of automatic intelligent large-scale production line, so that the production of molded door panels to reach more than 5000 square meters.

    First, the hardware of our products to ensure that security is not Weakness lends wings to rumours. How to put the equipment into the production process, production integration of the product experience, we combine cabinet characteristics, the standard module to meet the needs of different consumer groups, classify, realize the character, finally reach the client and meet customer needs.

   Second, production and manufacturing, our order, have advanced scientific software management. On the system, through the fragmented orders, personalized needs, through quantitative integration, to achieve mass production, and to meet the scale of production, terminal customization requirements for the standard.

    Third, we sell products, in addition to R & D and production, we also provide solutions and combination scheme, including how to import, by designing the best show the most reasonable collocation, also includes the sales side material supply and structure design, so that our customers in sales at the same time, can make the product stand out and speak for themselves: value for money.

    The development of China custom furniture has been ranked in the forefront of the world, we also hope that the new material and technology, our products can provide services for China consumers, can provide support for Chinese large enterprises.