Strengthen Confidence in Development and Rally Forward Momentum

2025-03-20 Honsoar New Building Material Co.,ltd Read 3

In the face of the current complex and severe domestic market situation, numerous industries are facing growth bottlenecks, with prominent issues such as shrinking market demand and intensifying competition, which have brought significant pressure on business operations. However, challenges and opportunities coexist. Only by identifying the right direction and taking swift action in difficult times can enterprises stand out in the fierce market competition. Therefore, we must redouble our efforts, strengthen confidence, confront difficulties head-on, and respond to the current unfavorable situation with unwavering resolve and solid actions to achieve high-quality development for the enterprise.

1. Boost Confidence and Steadfastly Advance Business Plans

In 2025, amid the pressure of the domestic economic downturn and the volatile market landscape, we believe that the government will swiftly introduce a series of targeted and robust policy measures after the Two Sessions to comprehensively expand domestic demand and stimulate market vitality. As a leading enterprise in the full home improvement new materials industry chain, we understand that only by maintaining confidence and seizing opportunities can we find breakthroughs in adversity. With over 20 years of development, the company has accumulated rich industry experience and technological strength, currently boasting world-class production equipment and a complete industrial chain layout. These advantages are the foundation of Dongyu Hongxiang’s foothold in market competition and the confidence we rely on to overcome challenges.
We must 坚信 that no matter how turbulent the market becomes, it will not inflict significant damage on our enterprise. Only by strengthening ourselves can we weather even the largest storms. In the face of challenges, the entire company must align its thinking, build consensus, translate confidence into concrete actions, and advance the implementation of all tasks in accordance with the annual business plan to strive for the achievement of 既定 goals.

2. Go All Out to Expand Markets and Secure Orders

Orders are the lifeline of an enterprise’s survival and development. In the current market environment, the entire company must uphold the philosophy of "orders as the priority." Only orders are the foundation of our survival and the source of profits. To this end, we must spare no effort to enhance market competitiveness and ensure orders are secured.

Market Expansion: In line with the company’s primary strategic objectives, this year we will break through key markets. Overseas, we will establish a North America operations center and intensify efforts to expand the U.S. market; in other international markets, we will increase the proportion of non-panel products to meet diverse customer needs. Domestically, we will focus on breaking into the Kami product market, improve the membership channel system, enhance the Kami brand’s influence, increase membership numbers, and boost customer transaction values. All business departments will leverage the brand advantage of Inprice Paper to continue deepening domestic and foreign markets, optimize business layouts, and enhance product added value.
Customer Relationship Management: The company has always adhered to a customer-centric approach, responding swiftly to customer needs and driving enterprise upgrades through customer demand. We will further strengthen communication and cooperation with customers, enhancing customer satisfaction and loyalty through high-quality services.
Marketing Team Building: We will increase talent development efforts, attract more outstanding professionals to join the sales team, and enhance the overall quality and combat effectiveness of the team. By optimizing incentive mechanisms, we will ignite the enthusiasm and initiative of sales staff to ensure we seize opportunities in market competition.

3. Enhance Response Speed and Ensure Delivery Timeliness and Quality

In market competition, rapid response to customer needs is crucial for improving customer satisfaction.

Efficient Delivery System: We will further optimize production planning and logistics distribution systems to ensure the smooth operation of the entire order process from receipt to delivery. With the support of digital systems, we will achieve real-time order tracking and dynamic management, reducing delivery cycles and improving efficiency, particularly focusing on enhancing the on-time delivery rate for orders in the Hong Kong 战区.
Quality Assurance: Quality is the lifeline of an enterprise. Earlier this year, the company experienced several batch quality incidents, causing significant impacts on both corporate assets and reputation. We will continue to strengthen quality control, strictly enforce quality management systems, and ensure every product meets national standards. Through enhanced process control and quality traceability mechanisms, we will stabilize product quality and enhance market competitiveness. Additionally, we will strengthen after-sales service teams to promptly address customer feedback and improve the customer experience.

4. Strengthen Internal Management and Solidify Development Foundations

In market competition, a company’s internal management capabilities are a critical component of its core competitiveness. We will continuously strengthen our internal strengths and improve operational efficiency to provide a solid guarantee for enterprise development.

Optimizing Supply Chain Management: The company will advance the second phase of the supply chain management improvement project, continuously optimizing procurement, warehousing, and logistics. Through accurate sales forecasting and scientific inventory management, we will reduce inventory costs and minimize 呆滞 inventory. Meanwhile, we will leverage centralized purchasing advantages to optimize the supplier system, ensuring stable raw material supply and cost control.
Upgrading Production Management: Relying on advanced production equipment and digital management systems like MES, we will enhance production efficiency and product quality. Through lean production management, we will streamline production processes, reduce production costs, and ensure on-time product delivery.

5. Reduce Costs and Improve Efficiency to Enhance Competitiveness

In the current market environment, when external growth opportunities are limited, internal cost reduction and efficiency improvement become crucial for enterprise survival. The company will adopt multiple measures to comprehensively reduce operating costs and enhance profitability.

Procurement Cost Reduction: By optimizing procurement processes and strengthening negotiation with suppliers, we will lower raw material procurement costs. Additionally, through centralized purchasing and long-term partnerships, we will ensure stable supply and price advantages for raw materials.
Production Cost Reduction: The company will continue to promote lean production, optimize production processes, enhance technological improvements, and reduce production costs. By increasing equipment utilization rates and raw material utilization efficiency, we will boost the operation rate of key equipment, minimize waste, and improve production efficiency.
Administrative Cost Reduction: Through organizational structure optimization and significant improvements in workforce efficiency, we will streamline staffing through qualification evaluations, eliminate non-value-added positions, and reduce unnecessary administrative costs. Meanwhile, we will strengthen budget management and cost awareness training, focusing on controllable and variable expenses, to foster a company-wide cost-conscious culture and establish a 全员参与的 cost control system.

2025 is undoubtedly a pivotal year for Dongyu Hongxiang, filled with uncertainties yet 蕴含着无限可能. The company will continue to drive innovation, orient itself to the market, center on customer needs, and adopt a "start-as-decisive-battle, begin-as-sprint" mindset to fully achieve annual goals and inject new vitality into its long-term development.