The Decoration Materials Company has been appointed as the Vice Chairman Unit of the Blue-Yellow Industrial Design Innovation Alliance.

On July 29th, the licensing ceremony of the Industrial Design Professional Committee of Shandong Machinery Industry Association and the inauguration ceremony of the Blue-Yellow Industrial Design Innovation Alliance were grandly held in Shouguang City. The event was co-hosted by Shandong Machinery Industry Association and University of Jinan, and co-organized by Shouguang Bureau of Industry and Information Technology and Shouguang Industrial Technology Research Institute of University of Jinan. At the ceremony, Shandong Dongyu Hongxiang Decoration Materials Co., Ltd. was appointed as the Vice Chairman Unit of the Blue-Yellow Industrial Design Innovation Alliance by virtue of its design strength and innovative achievements in the industry.

After the licensing ceremony, a delegation of guests from institutions including Shandong Machinery Industry Association, University of Jinan, and Shandong Industrial Design Association paid a special visit to HONSOAR product exhibition hall. After carefully listening to the staff's introduction of the company's core products, R&D history, and design philosophy, they highly recognized Dongyu Hongxiang's breakthrough achievements in product R&D and design. They unanimously stated that the company takes the lead in the industry in integrating innovative design with industrial practice in home furnishing products.

This appointment as the Vice Chairman Unit is not only a recognition of Dongyu Hongxiang's past design and innovation efforts but also an expectation for its future development. Going forward, the company will fully rely on the platform resources of the Blue-Yellow Industrial Design Innovation Alliance, deeply integrate design forces from upstream and downstream of the industrial chain, strive to build a full-chain design and innovation system from demand insight to achievement transformation, and continuously inject strong impetus into the high-quality development of the enterprise.