March 28 – 31 witnessed the grand opening of China International Furniture Machinery & Raw Materials Fair (CIFM/interzum guangzhou) in Guangzhou, China. Co-hosted by China Foreign Trade Centre Group and Koelnmesse GmbH, this annual flagship event for Asia’s furniture industry covers an exhibition area of 180,000 square meters. It gathers around 1,600 enterprises worldwide, including over 250 international brands, building a high-quality platform for technical exchanges and business negotiations among global furniture professionals.Impress, the joint venture brand under HONSOAR, made its appearance with cutting-edge products and innovative technologies. It showcased unique charm at this grand industry event and left a remarkable mark. The booth focused on core products such as special decorative papers for wood-based panels and the latest trending European designs. Its decorative panels closely follow international trends, integrate diverse fashion elements to cater to personalized aesthetics, and adopt advanced craftsmanship for strict quality control, delivering outstanding stability and durability.During the exhibition, Impress arranged interactive demonstrations of Yushu humanoid robots, which became a major highlight of the venue. Aligning with the exhibition theme “Intelligent Order, New Regeneration”, it offered visitors an immersive experience of the integration between technology and the furniture industry, demonstrating the intelligent development trend of the sector.Other business units of the company also participated in the exhibition simultaneously. With clear division of labor and efficient collaboration, the team attracted widespread attention with a full range of innovative products. A large number of purchasers stopped for consultation and business discussions, reaching preliminary cooperation intentions.This exhibition fully demonstrates HONSOAR’s strength and innovation capability in the field of home decoration materials, and lays a solid foundation for expanding domestic and overseas markets as well as deepening industrial cooperation. Moving forward, HONSOAR will continue to focus on product innovation and quality upgrading, advancing steadily on the journey of high-quality development in the home furnishing industry.


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